Rich is focused on serving seniors and their families as they navigate the oftentimes challenging process of finding the best possible senior living options. He listens carefully to all of his client's needs, concerns and preferences before recommending appropriate levels of care such as: Independent Living, Assisted Living, Memory Care or In-Home Care. Rich went through the same daunting experience recently when he helped find care for a friend's loved one in Niskayuna, New York.  This experience gave him the passion that he has today to help families.