The Upside Group

Franchise Sales and Development

Measurable, proven results—that’s what sets Upside apart from other franchise consulting groups in the industry. To develop and expand franchise systems, franchisors need step-by-step coaching and consulting that focuses on one thing: increasing the number of franchise units sold by developing a solid branding platform upon which a results-oriented marketing and sales strategy can be built.

Why the name Upside Group? When President Mario Altiery founded the firm in 2002, it was in response to a noticeable void in the franchising world: while there was no shortage of franchise advisors, there was no comprehensive consulting business that had the front-line experience and insider’s understanding to be able to be accountable for a franchisor’s ongoing and long-term success. Mario Altiery believed there was a true upside to franchising that could be realized through a practical system of results-oriented solutions tailored to each client’s needs.